Turning Insight Into Impact
Rigorous research that fuels smarter decisions, stronger programs & measurable community change.
Public Opinion and Market Research that empowers.
At PRS, you’ll gain deep insight into your stakeholders, turn data into direction, and build stronger programs that move your mission forward.
Start your journey with a 30-minute strategy call, or see the ways we can support your goals.
ABOUT US
ABOUT US
At Penn Research & Strategies (PRS), we believe that listening is the foundation of leadership.
We design and conduct research that reveals what people think, feel, and believe — helping leaders like you understand your audiences, strengthen programs, and shape decisions that move communities forward.
From public-opinion surveys and focus groups to community engagement studies and market analysis, our work turns data into direction — and insight into impact.
Nonprofit
Understand your community’s needs, donor perceptions, and program impact through surveys and evaluation that center equity and voice.
Local Government
Measure public trust, satisfaction, and priorities to guide better policies, budgeting, and community development.
Higher Education
Use market research and student sentiment data to improve enrollment, retention, and campus culture.
Small Business
Discover what your customers value most and uncover the insights that fuel smart growth and brand loyalty.
Politician
Make informed decisions through voter analysis, message testing, and district-level sentiment research.
Religious Organization
Gain a deeper understanding of your church community, member engagement, and community outreach effectiveness.
Featured Services
Public Opinion & Stakeholder Research
We help organizations understand how people truly perceive their work, policies, and messages. Using surveys, focus groups, and interviews, we uncover the insights leaders need to make informed, community-driven decisions. Our research centers real voices — from residents and voters to students and congregations — ensuring every perspective is represented. The result is clear, actionable data that builds trust, guides policy, and strengthens relationships.
Market & Audience Insights
We help you identify who your audience is, what motivates them, and how they engage with your mission or brand. Through market segmentation, perception studies, and behavioral analysis, we turn data into direction. Whether you’re a small business seeking growth or a college refining its recruitment strategy, we deliver insights that drive action. Our work connects numbers to people, helping you reach the right audiences with purpose and clarity.
Community & Voter Engagement Research
Effective engagement begins with understanding the community. We measure awareness, participation, and perceptions to help leaders design programs and campaigns that truly resonate. From resident satisfaction surveys to voter sentiment analysis, our research reveals what drives support and what barriers exist. You’ll gain evidence-based strategies to strengthen relationships, increase engagement, and move your mission forward.
Impact Evaluation & Data Storytelling
We help organizations measure what matters — their impact. Our evaluation services identify outcomes, track progress, and highlight success in clear, visual ways. Beyond reports, we transform findings into compelling stories that funders, boards, and communities can understand and believe in. With PRS, your data doesn’t just inform — it inspires.
Our Impact
Our Impact
Check out our work!
We’ve helped our partners achieve excellence.
COMING SOON!
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